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Our product standards

Because we’re from Sweden we have a different view on beauty and the way we develop our cosmetics products. Since the very beginning, we have always considered nature to be an important part of how we do things and have built our reputation upon offering people safe, reliable products that respect our environment. To better communicate our commitment to products you can believe in and stand by, we have defined these product standards:




Responsible ingredients

Creating high quality and effective products is not enough for us. We also work hard to ensure that our products’ ingredients are sourced and used in a way that is respectful of nature and good for you.

This means that all our ingredients live up to the following standards and requirements:


We believe great products should be safe to use and created responsibly. That’s why we screen all our ingredients to ensure they are ethically sourced, safe to use and of high quality. What’s more, we never use ingredients from endangered sources.

We believe in the power and purity of nature. That’s why we only use natural extracts, never synthetic ones.

All our scrub products contain only natural origin exfoliants, such as almond shells, fruit seeds and olive stones. Better for you and better for our oceans!

 

Safe formulations

Developing safe products has been one of our main focuses since the very beginning. This means that when buying and using our products you can be sure they have undergone strict safety testing and follow the highest safety standards:

 

We go above and beyond the strictest cosmetic safety standards in the world to protect you from potentially harmful ingredients. In addition to the more than 1300 cosmetic ingredients currently banned by the European Union, we exclude an additional 60 ingredients that may be of concern.

We choose not to formulate with GMOs (genetically modified organisms).

We use independent laboratories to test our products on healthy human volunteers, so you can rest assured our products are safe to use and don’t cause irritation.